Oreo brings India together

Three big players take a 75% share of the biscuit market in India and none of the other 1,000 brands has more than a 5% share.

Oreo brings India together

Arthi Basak

Campaign details

Brand owner: Cadbury-Kraft India LtdBrand: OreoAgency: Interface CommunicationsCountry: IndiaChannels used: Events and experiential, Games and competitions, Internet - display, Internet - general, Other and ambient media, Outdoor, out-of-home, Product and other sampling, Public relations, Radio, Social media, Word of mouth and viralMedia budget: 1 - 3 million

Executive summary

Oreo Brings India Together

At the heart of Indian society rests the family. Nurturing familial relationships and protecting the sanctity of the family is the desire of every mother. India is today...

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