Brandtology: SG party time

Social media company Brandtology saw an opportunity to use the Singapore General Election as a way to challenge existing media giants and establish its name.

Brandtology: SG party time

Ju Han Lian

Campaign details

Brand owner: Kelly ChooBrand: BrandtologyAgency: Tribal DDB SingaporeCountry: SingaporeChannels used: Internet - microsites, widgetsMedia budget: Up to 500k

Executive summary

To stake Brandtology's claim as the foremost social media monitoring company, the agency turned online conversations on the Singapore General Election into a dynamic, interactive infographic website. Powered by Brandtology's minute-by-minute sentiment analysis, visitors could see how people felt in each constituency, and even about each party. The site also tracked live comments from the public during the campaign speeches....

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