Aspirin Protect: How old is your blood vessel campaign

This campaign, targeted at middle-aged Koreans, positioned Aspirin Protect as a way of lowering the risks of heart disease.

Aspirin Protect: How old is your blood vessel campaign

Hyunjung Song

Campaign details

Brand owner: Bayer KoreaBrand: Aspirin ProtectAgency: Leo BurnettCountry: South KoreaChannels used: Events and experientialMedia budget: Up to 500k

Executive summary

Background

Cardiovascular disease (CVD) in Korea's middle-aged population has become more widespread than ever. It is now the number-two cause of death among Koreans. As a result, many have been aware of the disease and have shown a growing interest in acquiring information on CVD prevention. About 44% of the target group knew that a low...

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