Magnum Cafe: Made for her pleasure
Sha Jahan
Campaign details
Brand owner: Unilever WallsAgency: Lowe IndonesiaBrand: MagnumCountry: IndonesiaChannels used: Direct marketing, Events and experiential, Internet - display, Internet - microsites, widgets, Internet - search, Magazines - consumer, Newspapers, Outdoor, out-of-home, Product and other sampling, Public relations, Social media, Television, Word of mouth and viralMedia budget: 10 - 20 million
Executive summary
This paper highlights the importance of branded experiential media, especially when a brand's main aim is to extend and refresh memory structures with consumers. Extending brand association is...