Smoking Control: I Quit - From anti-smoking to pro-quitting
Sonal Narain, Huiwen Tow and Tania Chan
Campaign details
Brand owner: Health Promotion Board, SingaporeAgency: Ogilvy & Mather SingaporeBrand: Smoking ControlCountry: SingaporeChannels used: Branded content, Events and experiential, Internet - display, Internet - general, Magazines - business, trade, Mobile and apps, Newspapers, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio, Social media, Television, Word of mouth and viralMedia budget:500k - 1 million
Executive summary
In Singapore, a young nation coming of age and rising up against simplistic...