Rexona: Police
Deric Wong
Campaign details
Brand owner: Unilever Hong Kong LtdAgency: PHD Hong KongBrand: RexonaCountry: Hong KongChannels used: Games and competitions, Internet - display, Internet - general, Internet - microsites, widgets, Magazines - consumer, Mobile and apps, Online video, Outdoor, out-of-home, Social media, Television, Word of mouth and viralMedia budget:500k - 1 million
Executive summary
In Hong Kong, the use of deodorants is limited to the summer and sports. We wanted to grow the category and make Rexona's deodorants an 'everyday habit'.
Image-conscious Hong Kong consumers are fun-loving...