Rexona: Police

In Hong Kong, many people limit their use of deodorants to the summer and sports. Rexona therefore wanted to establish use of its deodorants as an 'everyday habit'.

Rexona: Police

Deric Wong

Campaign details

Brand owner: Unilever Hong Kong LtdAgency: PHD Hong KongBrand: RexonaCountry: Hong KongChannels used: Games and competitions, Internet - display, Internet - general, Internet - microsites, widgets, Magazines - consumer, Mobile and apps, Online video, Outdoor, out-of-home, Social media, Television, Word of mouth and viralMedia budget:500k - 1 million

Executive summary

In Hong Kong, the use of deodorants is limited to the summer and sports. We wanted to grow the category and make Rexona's deodorants an 'everyday habit'.

Image-conscious Hong Kong consumers are fun-loving...

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