Coca-Cola: Chok! Chok! Chok!
Penelope Yau
Campaign details
Brand owner: Coca-Cola China LtdAgencies: McCann Worldgroup (Hong Kong) and UMBrand: Coca-ColaCountry: Hong KongChannels used: Direct marketing, Mobile and apps, Television, Television - direct responseMedia budget:500k - 1 million
Executive summary
Coca-Cola's traditional global summer campaign was transformed into an exciting digital experience that literally had consumers jumping off their couches in Hong Kong.
With fewer and fewer people tuning in to traditional TV, Coca-Cola Hong Kong set out to transform the traditional TV experience in the new digital age with...