Maggi Masala-ae-Magic: Masala and Magic under the arc lights!

Megha Kalra, Sandeep Tiwari, Priyadarshi Debasrit and Yoginder Jain

With this campaign, Nestlé India aimed to tackle micronutrient deficiency among poorer consumers via its MAGGI brand.

Maggi Masala-ae-Magic: Masala and Magic under the arc lights!

Megha Kalra, Sandeep Tiwari, Priyadarshi Debasrit and Yoginder Jain

Campaign details

Brand owner: Nestlé IndiaAgency: ZenithOptimedia IndiaBrand: MAGGI Masala-ae-MagicCountry: IndiaChannels used: Branded content, Events and experiential, Other and ambient media, Sponsorship - event or propertyMedia budget:Up to 500k

Executive summary

A large part of India's population suffers from micronutrient deficiency. Primary among these are iron, iodine and vitamin A deficiencies, which inhibit physical and mental growth, specifically among children. MAGGI is a leader in packaged food and launched Masala-ae-Magic, a...

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