Tiger Beer: 50 must do things in Asia

Tiger Beer was a niche brand in Thailand with less than 1% of market share, and was looking to promote itself on a limited budget in a place where alcohol advertising is banned.

Tiger Beer: 50 must do things in Asia

Iain White and Yingyos Vuttisant

Campaign details

Brand owner: Asia Pacific BrweriesAgency: JWT BangkokBrand: Tiger BeerCountry: ThailandChannels used: Events and experiential, Mobile and apps, Other and ambient media, Point-of-purchase, in-store media, Print - general, unspecified, Social mediaMedia budget:Up to 500k

Executive summary

How do you advertise to a constantly moving target?

With the clever use of a small budget and creating a new medium – one that allowed us to be an invaluable part of our 'heavy' customers lives.

Tiger had...

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