The Lenovo Do Network

Lenovo, the world's second-largest PC manufacturer, looked to develop a digital programme in India, Indonesia and Russia for younger consumers.

The Lenovo Do Network

Laura Lee and Jay Pattisall

Campaign details

Brand owner: Amy WongAgency: Anthem WorldwideBrand: Lenovo Asia Pacific & Latin America (APLA)Country: India, Indonesia, and RussiaChannels used: Direct marketing, Email marketing, Events and experiential, Internet - display, Internet - general, Internet - microsites, widgets, Internet - search, Magazines - business, trade, Mobile and apps, Online video, Outdoor, out-of-home, Social media, Sponsorship - event or property, Television, Word of mouth and viralMedia budget: 1 - 3 million

Executive summary

Lenovo, the world's second-largest PC manufacturer, looked to develop...

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