It's more fun in the Philippines

Tony Harris

The Philippines lags behind its South East Asian neighbours in terms of tourism numbers and tourism campaigns had been in abeyance for some time after the previous one had to be withdrawn after being heavily criticised.

It's more fun in the Philippines

Tony Harris

Campaign Details

Brand owner:Philippines Department of TourismAgency:BBDO GuerreroBrand: It's More Fun in the PhilippinesCountry:PhilippinesChannels used: Internet - general, Social media, Word of mouth and viralMedia budget:Up to 500k

Executive summary

The Philippines lags far behind its South East Asian neighbours in terms of tourism numbers and consequently only has a fraction of the communications budget.

Tourism campaigns had been in abeyance for some time and the previous one, having been heavily criticised by the general public and the media, was subsequently...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands