Audi A8 L: World's first Integrated 3D campaign

Prince Jacob Thomas and Nisha Medhekar

Audi launched its A8 L in India by leveraging 3D technology with this campaign. The target audience was wealthy - a group growing (in numbers) faster in India than anywhere else in the world.

Audi A8 L: World's first Integrated 3D campaign

Prince Jacob Thomas and Nisha Medhekar

Campaign details

Brand owner: Audi IndiaAgency: Creativeland Asiad with prizes ranging from backpacksBrand: Audi A8Country: IndiaChannels used: Direct marketing, Events and experiential, Internet - microsites, widgets, Magazines - business, trade, Magazines - consumer, Mobile and apps, Newspapers, Outdoor, out-of-home, Public relations, Social media, TelevisionMedia budget: 1 - 3 million

Executive summary

How can the Audi A8 L launch campaign in India create high levels of aspiration for the car in that country? How do you...

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