Creativity in advertising: Eyebrows, Greek banquets, a violin and some invisible fish
Dominic Twose
Last summer I had an interesting experience in a cinema. I'd arrived early and was watching the ads while I munched on popcorn. The film was a popular one and the cinema was full. Around me, people were talking and laughing, waiting for the film to start.
Then another ad started. This one featured two serious-looking children, a boy and a girl, sitting side by side and facing the camera. A lively electropop tune began to play, and the children, still unsmiling, began moving their eyebrows...