Landor's 2011 trends forecast (Landor Perspectives 2011)
Trevor Wade, Scott Osman, Paul Owen, Alex Do, John Matthews, Wendy Hunt and Anne Reid, Russ Meyer, Jack Bredenfoerder, Andrew Welch, Ian Wood, Aneesh Sharman, Kristin James, Monica Au and Lulu Raghavan, Frank Vial and Felix Stöckle
This paper provides a forecast of market trends for 2011 and their potential impact on brands. The topics it covers include: search for purpose, design, social media, shopping behaviour, packaging, sustainability, colour direction, the petroleum and energy industries, marketing in the Middle East, food, the globalisation of Asian brands, interactive entertainment and brand management.
Landor's 2011 trends forecast (Landor Perspectives 2011)
Over the past year, we've seen our world grow smaller and more transparent. People are feeling empowered by social media: breaking news on Twitter before it reaches major media outlets, boldly critiquing products and experiences online, trusting word-of-mouth over traditional marketing. Demonstrating sustainable practices has become the cost of entry for businesses and is no longer a differentiator in the marketplace. And the good a company does within and for its community is beginning to have an impact on its bottom line.
In spite of a sobered financial consciousness, people are ready to...