Elevating the guest experience (Landor Perspectives 2011)

This article looks at ways to drive positive change for hotel brands. Brand loyalty among guests can be built with awareness, creativity and a commitment to action.

Elevating the guest experience (Landor Perspectives 2011)

Lulu RaghavanLandor

Chances are you've recently heard someone in your organization say, "We must focus on delivering superior guest experiences." But is anyone really taking steps to address this? If not, don't worry. You have more power than you can probably realize to drive positive change for your hotel brand.

All you need is awareness, creativity, and a commitment to action bundled with energy and belief in yourself. With these assets, you'll be well on your way to designing and delivering exceptional experiences that inspire brand loyalty to your guests. Whether you're...

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