Lifting the lid on Singapore's online ad market: data from IAB

According to IAB Singapore, online ad spend in Singapore totalled S$135.91m (US$107m) in 2011, breaking the S$100m mark for the first time.

Lifting the lid on Singapore's online ad market: data from IAB

Low Lai Chow

Online ad spend in Singapore broke the S$100m mark for the first time, with a total spend of S$135.91m (US$107m) in 2011.

This was revealed by Interactive Advertising Bureau Singapore (IAB Singapore) – which has been tracking online advertising since 2009 – in its online advertising revenue report for H2 2011, jointly commissioned by IAB Singapore and the Media Development Authority (MDA), and compiled by PricewaterhouseCoopers LLP (PwC).

The S$135.91m figure for 2011 is also a huge increase from 2010's online ad spend of S$95.48...

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