Financial frogs and global princes

Thomas Bayne

The first of two articles argues that financial service brands have thrived by being generalists, but will need to develop stronger branding and more focused strategies for future survival.

Financial frogs and global princes

In the first of two articles, Thomas Bayne, Mountain View, argues that UK financial services need to develop stronger branding to cope with changing market conditions

FINANCIAL SEVICES companies in the UK are, by any standards, hugely successful in meeting the needs and expectations of at least one group of stakeholders. Shareholders have been the major beneficiaries through growth in earnings per share and, of course, the growth of the capital value of the leading companies. Employees and customers have not been so lucky. They have suffered through an industry-wide drive to cut...

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