The influence of consumer concern about global climate change on framing effects for environmental sustainability messages
Christopher L. Newman
University of Mississippi
Elizabeth Howlett and Scot Burton
University of Arkansas
John C. Kozup
Villanova University
Andrea Heintz Tangari
Wayne State University
Sustainability is achieved when all people on Earth can live well without compromising the quality of life for future generations.
(Jucker 2003)
Environmental sustainability continues to be an issue of considerable interest to marketing managers, non-profit organisations, government agencies and consumers around the world. It is becoming increasingly evident that current patterns of consumption are not sustainable...