How to be heard: Mass-brand storytelling in fragmented media markets

Andrew Grenville and Dawn Novak

This paper reports on panel research into media use in the US, UK and Canada: how many times people access social media, online news, television, newspapers, magazines and radio, and how long they spend with each medium.

How to be heard: Mass-brand storytelling in fragmented media markets

Andrew GrenvilleVision CriticalDawn NovakEastman Kodak Company

Once a upon a time, not so very long ago, the masses were massed together, the mediums were few, it was cold in the winter and hot in the summer and everyone knew their place. And life was good for mass media…

At a glance

In 2009, we asked 3000 people from Vision Critical's national panels in the US, UK, and Canada to tell us how they accessed social media, online news, television, newspapers, magazines and radio—how many times a week,...

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