User engagement with mobile data collection apps: A new set of concerns

This paper explores the effects of gamification and social sharing on consumer engagement with smartphone applications that are designed to collect users' data for market research purposes.

User engagement with mobile data collection apps: A new set of concerns

Michael Link, Jennie Lai and Trent BuskirkThe Nielsen Company

Abstract

We provide one of the first detailed assessments of smartphone applications as potential replacements for more traditional survey methods. Smartphone applications (or "apps") provide researchers with a range of ready-made tools to collect both customary and new forms of data in a more reliable manner than self-reports, such as location, visual data, barcode scanning, in the moment surveys, and the like. Yet unlike traditional surveys, respondents have greater experience with and expectations of...

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