User engagement with mobile data collection apps: A new set of concerns
Michael Link, Jennie Lai and Trent BuskirkThe Nielsen Company
Abstract
We provide one of the first detailed assessments of smartphone applications as potential replacements for more traditional survey methods. Smartphone applications (or "apps") provide researchers with a range of ready-made tools to collect both customary and new forms of data in a more reliable manner than self-reports, such as location, visual data, barcode scanning, in the moment surveys, and the like. Yet unlike traditional surveys, respondents have greater experience with and expectations of...