Insights for the future of online video commercialization
Nancy Lucas,Stacey Lynn SchulmanTurner BroadcastingLisa Quan,MagnaGlobalJoshua SarpenInitiative
Abstract
Nielsen's imminent roll-out of Extended Screen measurement will set the stage for the media industry to re-evaluate the distribution and commercialization of programming across multiple consumption platforms, potentially changing the ways in which consumers experience content. Some of the largest content purveyors in the United States have come together under the 'TV Everywhere" business model to allow media companies to effectively monetize their content in off-network, digital environments, while maintaining distributor relationships through authentication. With content available online...