Interactivity: Pressing the promotion button.

Simon Mahoney

Digital TV and the Internet can be used to deliver effectively promotional offers. Customers of U.S.

Interactivity: pressing the promotion button

Simon Mahoney chairman, discusses how promotional techniques can be key to interactive sales successSimon Mahoney, ISP

FOR THE last 20 years, with the exception of the introduction of Instant Wins, sales promotion techniques have remained static, relying heavily on the creative genius of agencies to attract consumers. Within the next five years, however, this will change because the way we shop, the way we are entertained and the way we access promotions that are relevant to our needs will revolutionise sales promotion, making it an essential ingredient of the marketing mix.

Very soon,...

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