Relationship marketing with smart cards.

Chris Jacobs

Smart cards - such as those used by Boots and Shell (not those cards with magnetic strips to hold points balances) ...

Relationship marketing with smart cards

Chris Jacobs, Loyalty Logic, outlines the benefits smart cards can offer marketers, and the opportunities they provide

SMART CARDS are not new. They have long been a technical solution looking for a problem. Despite the strenuous efforts of the smart card industry, the problem still has not really been found, although smart card use is rapidly on the increase. Their use in relationship marketing is a potential application that is being explored by a number of organisations as they strive to get ever closer to their customers. The key feature here is the smart...

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