Metropolitan Police: The case in defence of Deon

'Who Killed Deon?' was designed to help tackle youth violence in the UK by educating disenfranchised teenagers about a legal principle known as joint enterprise.

Metropolitan Police: The case in defence of Deon

Principal author: Ila De Mello Kamath, Abbott Mead Vickers BBDOContributing author: Craig Mawdsley and Amy Witter, Abbott Mead Vickers BBDO

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Our opening statement

The Metropolitan Police Service's 'Who killed Deon?' campaign was designed to help tackle youth violence by educating disenfranchised teenagers about a complicated legal principle known as Joint Enterprise. We needed to communicate a highly sensitive and complex message to an extremely niche audience, on a modest budget. To this end we hope to show that it was a success....

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