Virgin Media: How Virgin Media took on the country's biggest advertiser
Principal authors: David Mortimer and Les Binet, DDB UKContributing authors: Sarah Carter, DDB UK; Jamie Gascoigne and John Napolean-Kuof, Aevolve
Introduction
This paper is about Virgin Media's most successful acquisition campaign ever.
A campaign that turned a brilliant but complex box of tricks into a must-have TV device.
A campaign that launched a new phase in the company's history, helping them deliver their first profit.
A campaign that compelled people to discover, while others kept telling them what to think.
But most of all, this is...