Renault: Scrappage scheme

In 2009, the car market in the Irish Republic was suffering as the economic downturn meant many Irish consumers could no longer afford to purchase a new car.

Renault: Scrappage scheme

Publicis QMP OMD

Company profile

One of the largest and most awarded creative advertising agencies in Ireland, Publicis QMP is an affiliated agency of Publicis, the world's third largest and fastest growing advertising network, offering a wide range of services with a reputation for strategic planning and creative excellence.

Working in a manner described as "Collectively More Creative'', Publicis QMP work closely with their clients to create and manage ideas through every medium and discipline in the digital age and consistently develop iconic campaigns that have real impact.

Introduction & Background

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