Adstats: Global ad spend forecast
Warc's latest International Ad Forecast indicates that marketers will raise budgets by 3.0% in 2012 (in US$ current prices) – assuming there are no major external shocks to the global economy for the rest of the year.
A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.
- Ad spend by medium
- Predicted ad spend by key market
- Ad spend by medium and country
- Forecast ad spend growth by medium
- Ad spend forecast BRICs vs major markets
- Forecast internet ad spend by country
Key points include:...