Online influence: The psychology of online influence

Social media channels are so popular because they tap into and amplify the age-old human desire to sit around and share stories and information.

Online influence: The psychology of online influence

Martin Talks with Matthew WillcoxDraftfcb London

It is not technology that is important in influencing web users but an innate understanding of our ancestral human nature.

Despite the plethora of social channels and our unending releases of more powerful technology, we still have the same basic instincts and brain patterns as our ancestors who emerged from Africa 100,000 years ago.

After all, that's why social media channels are so successful. They fulfill that age-old desire to sit around the campfire and share stories and information. Social media and technology don't change that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands