Lucozade: Leading From Gun to Tape

Glaxo SmithKline's sports drink brand Lucozade Sport - launched in the Irish Republic in 1995 - wanted to be able to withstand competition from international brands such as Powerade and Gatorade without overshadowing another one of its offerings, Lucozade Energy.

Lucozade: Leading From Gun to Tape

Ogilvy & Mather

COMPANY PROFILE

Ogilvy Ireland, part of Ogilvy worldwide is owned by WPP, the world's second largest marketing communications organisation. The Ogilvy worldwide network includes 497 offices in 125 countries with 14,000+ employees working in over 50 languages providing Advertising, Promotions, Direct Marketing, Public Relations and Digital marketing services.

Ogilvy & Mather Dublin, is one of Ireland's largest advertising agencies handling a diverse portfolio of local Irish clients ranging from finance through major consumer brands to social marketing.

INTRODUCTION AND BACKGROUND

Launched in Ireland long before 'Brand Beckham' and the cult of...

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