Carlsberg: Making Much Loved Advertising More Effective
Irish International BBDO
COMPANY PROFILE
INTRODUCTION & BACKGROUND
Carlsberg has a long heritage of greatly loved advertising but this has not necessarily always been effective at convincing enough people to fall in love with the brand. Our challenge was to continue the tradition of creative excellence but make the advertising more effective at making people love the Carlsberg brand.
Improving Carlsberg's advertising was not going to be an easy task. For many years Carlsberg had enjoyed a reputation for really fantastic commercials. Films showing the banks, nightclubs, World Cup performances and flatmates that...