Understanding India's middle class: insights from TGI
Karan KatariyaKantar Media TGI
In recent years there has been a lot of interest in the Indian economy from multinational giants looking for growth in new regions. This is because the country has been experiencing growth levels much higher than those in Western economies. However, at a time when the global economy is slowing, many companies with their sights set on emerging markets may already fear that the high levels of growth India and China have been enjoying will not be sustainable.
The key to success lies in the middle classes....