The Laws of Marketing Science: Andrew S. C. Ehrenberg (1926-2010)

This brief article introduces a nine-paper, guest-edited section of JAR focusing on the work of influential advertising academic, the late Andrew Ehrenberg.

The Laws of Marketing Science: Andrew S. C. Ehrenberg (1926–2010)

Andrew Ehrenberg, the pioneering marketing researcher, died in August 2010. The extended communities of the Journal of Advertising Research—academics, research professionals, marketers, writers, and editors—all were students of Ehrenberg. And we always will be.

His work featured in the first volume of the Journal of Advertising Research in 1961, and he went on to have 20 influential papers published in the Journal across five decades. Far beyond these pages, Ehrenberg­ made vital contributions to a wide range of areas in the marketing ecosystem,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands