The 'Do Network': How Lenovo engaged millennials in India, Russia and Indonesia
Low Lai Chow
Barely a month into the launch of Lenovo's Do Network in India, Russia and Indonesia in late 2011, the Lenovo team ran into a happy problem.
"The three countries had set some initial metric goals for engagement, one of the most important being the number of project submissions," revealed Howie Lau, Vice-President of Marketing, Lenovo (Asia Pacific Latin America). "We ended up surpassing this number three weeks into the contest."
It was a sign that the world's second-largest PC vendor – second only to...