Don't hold your breath

Tom Rayfield

This case study by Tony Rayfield outlines problems experienced with a UK mail order company, Brainwaves, a brand of Great Universal Stores (GUS).

Don't hold your breath

Tom Rayfield

FOR THE last 30 years or so, I have enjoyed buying things by mail order. Probably ever since I had a credit card that actually had some credit on it. Garden hammocks, books, clothes, computer programs, coins, wine, holidays, golfing toys, magic mugs: you name it, I’ve ordered it. Usually, the item has arrived promptly, as described, and unbroken. But there are times when you get so cross at the apparent incompetence of mail order companies that you have to go and have a lie down.

Which brings me to the subject of magic...

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