Cancer Research UK: Couples

Cancer Research UK wanted a campaign that would heighten awareness for their mission to stop cancer. Using a maximum outreach strategy, CRUK launched a campaign to pull at the heartstrings of its audience emphasizing that while more and more are surviving, that is not always the case.

Cancer Research UK

Campaign details

Company Name: AMV BBDOCountry: United KingdomClient name: Cancer Research UKEntry category: Non-Profit Organizations and Non-Governmental BodiesDates run: The Campaign ran from 1/1/2011 to 8/1/2011

Campaign summary

A continuation of the 'living proof' campaign for Cancer Research UK, using real people to tell stories of hope, belief and need for support to beat cancer. 'Couples' brought to life the highs and lows of the cancer journey through the eyes of the loved ones who lived through it too.

Objectives

  • Drive consideration to support Cancer Research UK through...

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