Marketing's critical role for the export drive

Liu Xiaoming

Last year, only 3.1% of the UK's exports were to China. It is an area of enormous untapped potential.

Marketing's critical role for the export drive

Liu Xiaoming

In this extract from his recent speech to an audience of marketers, Chinese ambassador to the UK Liu Xiaoming outlines the priorities for British exports to perform more effectively against our European competitors.

As you know, boosting growth is a core objective of the UK coalition government. As part of the plan, top priority has been given to expanding exports to China and other emerging economies. This policy effort is paying off.

British exports to China increased 28.8% last year. Despite the high rate, the volume was just US$14.6 billion. It...

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