Only consumers can make capitalism work

A proper appreciation and application of the marketing principle and its values across all aspects of business would make consumer-led capitalism a model in which everyone has a stake and would guard against future financial crisis.

Only consumers can make capitalism work

Hugh DavidsonOxford Strategic Marketing

Hugh Davidson explains how a proper appreciation and application of the marketing principle and its values across all aspects of business would make consumer-led capitalism a model in which everyone had a stake and guard against future financial crises.

In the Financial Times series 'Capitalism in Crisis', there were articles by leading politicians, regulators, financially-driven CEOs, philanthropists, economists, and even by 'Occupy London'. But not a word from marketers.

Failures in financial regulation, the flawed structure of banking, excessive risk-taking, conflicts of interest, toxic cultures, weak auditing,...

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