Hippo Baked Munchies: Plan-T

Hippo, a domestic salted-snack brand launched into the Indian market found that its nascent supply and distribution chain could not keep the brand stocked across the country's disparate range of retail outlets and networks.

Hippo Baked Munchies: Plan-T

Agency: Creativeland Asia Pvt. Ltd.Client: Parle AgroProduct: Hippo Baked Munchies

Objectives

Help Hippo Snacks' nascent supply & distribution channel track inventory, replenish stock and match sudden demand.

The objective of the campaign was to arrest a crisis that arose out of a combination of a successful launch of a new product and the inability of its supply & distribution chain to be able to track inventory of Hippo Stocks in the large but unorganized retail market across India and to ensure that Hippo was available to consumers. By complementing and reinforcing...

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