Hornbach DIY: The Infinite House

German DIY-store Hornbach was looking for an innovative way to target and engage its core European audience of "DIY project customers" (20-49 year old men with an affinity for DIY).

Hornbach DIY: The Infinite House

Agency: Heimat BerlinClient: HORNBACH-Baumarkt-AGProduct: HORNBACH

Objectives

HORNBACH is a DIY specialist with 132 home improvement superstores in nine European countries.

Thanks to years of careful brand development, HORNBACH has successfully established itself as the 'project DIY store' within the European marketplace. With more floor space in its stores than any of the competitors, HORNBACH has placed its focus on so-called "project customers". These are customers who don't just want to buy a new light bulb or bag of nails but are planning a serious project such as building a terrace...

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