Chevrolet: Taxi Drivers University

The objective of this campaign by Chevrolet, the automaker, was to generate a strong emotional bond with taxi drivers in Colombia and position the Chevrolet brand as the market leader and expert.

Chevrolet: Taxi Drivers University

Agency: Sancho BBDOClient:GMProduct:Taxi Chevrolet

Objectives

Principal Objective:

To generate a strong bond between taxi drivers and Chevrolet, connecting them emotionally with the brand in a way that is so powerful it surpasses the importance of prices, products and promotions.

Other brand objectives:

To forge a role as market leaders, positioning the brand as a group of experts, known for the innovative way we reach our customers.

To generate our own space in the market, a place where trust and credibility are automatically transmitted to potential clients. A space to differentiate us...

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