Initiative Vermisste Kinder: Germany's Biggest Search for Missing Children

Initiative Vermisste Kinder (Missing Children's Initiative), a German charity, was looking to raise awareness of its work in trying to reunite missing children with their parents.

Initiative Vermisste Kinder : Germany's Biggest Search for Missing Children

Agency: Kempertrautmann GmbHClient: Initiative Vermisste Kinder (Missing Children's Initiative)Product: Deutschland Findet Euch (Germany Will Find You)

Objectives

With virtually no (advertising) budget, the key challenge was to establish a new Facebook platform for the "Initiative Vermisste Kinder" (Missing Children's Initiative) organization and in the shortest possible time to make it prominent alongside all the thousands of other platforms created every day, thereby attracting as many people as possible to get involved.

Goal No.l: Make people across Germany aware of the "Initiative Vermisste Kinder"(Missing Children's Initiative)...

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