Snickers Peanut Butter Squared: If You Like Peanut Butter and Chocolate, You'll Love Peanut Butter and Snickers
Agency: BBDO New YorkClient: MARS Chocolate North AmericaProduct: Snickers Peanut Butter Squared
Objectives
To realize outstanding growth on the back of 2010 success, we needed Snickers Peanut Butter Squared to deliver on the below objectives:
SALES OBJECTIVES
Achieve growth for the Snickers franchise on the heels of the 2010 success
Meet aggressive goals for Snickers Peanut Butter Squared
Expand the Snickers footprint into the fast-growing peanut butter and chocolate segment
Utilize Snickers Peanut Butter Squared to increase overall...