Snickers Peanut Butter Squared: If You Like Peanut Butter and Chocolate, You'll Love Peanut Butter and Snickers

Mars wanted to achieve significant growth for its Snickers brand in 2011 and, having seen that peanut butter was the fastest growing segment in chocolate, launched a new product, Snickers Peanut Butter Squared.

Snickers Peanut Butter Squared: If You Like Peanut Butter and Chocolate, You'll Love Peanut Butter and Snickers

Agency: BBDO New YorkClient: MARS Chocolate North AmericaProduct: Snickers Peanut Butter Squared

Objectives

To realize outstanding growth on the back of 2010 success, we needed Snickers Peanut Butter Squared to deliver on the below objectives:

SALES OBJECTIVES

  1. Achieve growth for the Snickers franchise on the heels of the 2010 success

  2. Meet aggressive goals for Snickers Peanut Butter Squared

  3. Expand the Snickers footprint into the fast-growing peanut butter and chocolate segment

  4. Utilize Snickers Peanut Butter Squared to increase overall...

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