Samsung LED 3D TV: 3D Projection Mapping
Agency: Starcom NetherlandsClient: SamsungProduct: 3D LED TVs
Objectives
When 3D televisions arrived in early 2010, they represented an entirely new content category to deliver to consumers. Manufacturers saw 3D TVs as the next big leap in the product's evolution and to them it was as big of a leap from going from analog to digital. The problem was that no one had yet provided consumers justification for making this leap.
Consumers could plainly see the difference between analog and digital experiences, but people think they see 3D everyday...