Samsung LED 3D TV: 3D Projection Mapping

As the first-to-market 3D television in Holland, Samsung needed to convince consumers that its 3D technology was substantially different from existing TVs and establish itself ahead of the competition.

Samsung LED 3D TV: 3D Projection Mapping

Agency: Starcom NetherlandsClient: SamsungProduct: 3D LED TVs

Objectives

When 3D televisions arrived in early 2010, they represented an entirely new content category to deliver to consumers. Manufacturers saw 3D TVs as the next big leap in the product's evolution and to them it was as big of a leap from going from analog to digital. The problem was that no one had yet provided consumers justification for making this leap.

Consumers could plainly see the difference between analog and digital experiences, but people think they see 3D everyday...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands