German Bible Society: BasisBibel New Testament
Agency: gobasil GmbHClient: German Bible SocietyProduct: BasisBibel New Testament
Objectives
Abbreviations:
BasisBibel NT- BasisBibel New Testament (product)
GBS – German Bible Society (client)
Sales objectives:
- create a cover design for the book BasisBibel NT that has the potential to sell 27.500 copies in the first 12 months after publication
- create a cover design that reduces production costs in comparison to earlier versions or leads to a higher return on investment
- involve the book retailers in the distribution process
Interim objectives:
- create a cover design that has the ability to...