German Bible Society: BasisBibel New Testament

The Bible is the most widely distributed book in the world so the challenge was to create a cover design for the BasisBibel New Testament that was distinctive, enduring, non-age specific and would sell 27,000 copies in the first year.

German Bible Society: BasisBibel New Testament

Agency: gobasil GmbHClient: German Bible SocietyProduct: BasisBibel New Testament

Objectives

Abbreviations:

BasisBibel NT- BasisBibel New Testament (product)

GBS – German Bible Society (client)

Sales objectives:

  1. create a cover design for the book BasisBibel NT that has the potential to sell 27.500 copies in the first 12 months after publication
  2. create a cover design that reduces production costs in comparison to earlier versions or leads to a higher return on investment
  3. involve the book retailers in the distribution process

Interim objectives:

  1. create a cover design that has the ability to...

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