The effects of source credibility and message variation on mail survey response behaviour
Stavros P. Kalafatis and Debra Riley
Kingston Business School
Markos H. Tsogas
University of Piraeus
Jimmy Clodine-Florent
Tivoly Group
Introduction
Maximisation of response rate and completeness of replies are two key concerns associated with survey-based studies. Consequently the literature evidences considerable research designed to test the impact of a wide array of methods, techniques and approaches on survey response behaviour (see, among others, reviews by Scott 1961; Kanuk & Berenson 1975; Linsky 1975; Yu & Cooper 1983; Harvey 1987; Yammarino et al.1991). Irrespective of...