Google changes match type

Eldad Sotnick-Yogev

In April 2012, Google announced that they would be rolling out a change to the way its algorithm reacts to Exact and Phrase match types in organic search results.

Google changes match type

Eldad Sotnick­Yogev

Background

Google recently announced that in the next 30 days they will be rolling out a change to the way their algorithm reacts to 'Exact' and 'Phrase' match types in organic search results. As the system "detects and compensates for misspellings and close variants" they are extending this to Adwords ads.

Details

When searching in Google we've all seen the common corrections that Google applies to the search results.

This is intended to help searchers connect to relevant results and counteract two facts that Google points to as reasons for making this change:

  • "At...

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