Culture, innovation and technology: a report from the IPA's Creative Pioneers event
Cila WarnckeWarc
The inaugural Creative Pioneers: From Silicon Valley to Silicon Roundabout conference – organised by the Institute of Practitioners in Advertising (IPA), the UK trade body for advertising agencies, and held in London in May 2012 – brought together presentations from a trans-Atlantic selection of creative experts.
Silicon Valley was represented by speakers from Facebook, Yelp and LA's Creative Artists Agency, while speakers from LinkedIn, PlayGen, Double Negative and The Attitude Academy were among the emissaries from Silicon Roundabout – London's burgeoning tech hub....