Sustainable Brazil: Perceptions and practices of the new Brazilian middle class on sustainability and conscious consumption

This paper describes research from Brazil's National Policy on Solid Waste (PNRS, which co-ordinates the collection, processing and disposal of waste products) to engage consumers and encourage them to dispose their own waste responsibly.

Sustainable Brazil: Perceptions and practices of the new Brazilian middle class on sustainability and conscious consumption

Mario MattosGfK CR, Brazil

INTRODUCTION

The debate on building a sustainable society is undoubtedly one of the major themes that emerged at the turn of the century. It left the environmentalist ghetto to reach government and media spotlight, overcoming corporate world resistance and gradually getting into consumer life. There is more and more a wish to reach a less linear economy (production, consumption, disposal), to have it more cyclical (production, consumption, disposal, reuse) and a more sustainable society.

Definitively, a big boost to...

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