Let the Brazilian sun shine in: Building credibility for solar energy by developing research-based concepts and communication
Fabián Echegaray
INTRODUCTION
"Solar energy is the future of energy". Few remarks could bring together disparate players like Greenpeace and the International Agency of Energy,1)institutions usually perceived as speaking from opposite sides. Yet consensus around the immense possibilities of solar photovoltaic (SPV) technology to address our energy problems reveals that rare capability of coalescing those rallying around social and environmental interests and those acting based on mainstream business-minded principles. After all, if solar energy is the future of energy, then it...