Psychological ownership: a social marketing advertising message appeal? Not for women
Judith Anne Garretson Folse
Louisiana State University
Julie Guidry Moulard
Louisiana Tech University
Randle D. Raggio
University of Richmond
Introduction
Consumers can feel like they own something even when they don’t hold legal title to it. This concept is called psychological ownership, and both the organisation and consumer behaviour literatures demonstrate it can produce positive attitudes and prosocial behavioural intentions. In organisational behaviour, psychological ownership has received extensive attention, with research consistently finding it positively influences organisational satisfaction, commitment and citizenship behaviours (VandeWalle et al.1995; Van Dyne...